filtering. Cookieless tracking, or affiliate marketing without cookies will continue to function, but there are a few things to be aware of when it comes to the future ads. The latter is comparable to bonus abuse and promo abuse, which are highly prevalent in the iGaming. We offer gaming operators of all sizes a turnkey platform, complete with innovative and exciting jackpot games. Once a month, on the 1st date of the month. And when we say “the best,” we mean “the programs that convert the most. If you use the postback URL as the traffic source, the steps are. Fraud Prevention Online and Offline Tracking. Since most clients are from a B2B sector, subscriptions generally remain for years and are billed monthly. iGaming November 2, 2023. Here are the three steps you’ll need to take when creating a tracking pixel: Choose a platform: Multiple platforms, such as Google Tag Manager and Adobe Marketing Cloud, are available for creating tracking pixels. In some regions, such as LATAM, where approval rates are up to 70% higher, bonus abuse has become incredibly common. more details » APCW. The iGaming business has become more complex and has evolved into a multi-billion dollar industry. For example, if a casino offers a signup bonus consisting of a $50 risk. Sales, account management + affiliate managers. All the bits of information are kept on the advertiser’s server. Contact Us. Scaleo currently offers up to 30% recurring commission on all plans, which start at $299 per month and can easily reach thousands of dollars. While choosing the best affiliates for your brand, pay particular attention to affiliate software that will allow transparent, flawless, and quick. The temptation of shiny bonuses, quick access to money, and de facto online wallets is too alluring for organized criminals and habitually abusive users. The first way to counter negative ROI is to use whitelists. MAP™ iGaming Affiliate Software. Sportingtech Limited. Free traffic sources for affiliate marketing campaigns will not change much in 2023. Global fraud prevention firm SEON can now provide its services to igaming operators in New Jersey after successfully submitting an igaming permit application in the Garden State. Solutions. With over 37,000 members, the GPWA is the only professional association dedicated to serving the iGaming marketing community. For B2C companies, the Annual License fee will decrease from $66,000 to $25,000 and there will be no GPT tax. Offers multiple tracking methods and automated payouts. In the context of igaming, affiliate fraud can be particularly damaging as it can lead to false leads. Get real. Contents show Why is it Important to Switch Up Affiliate Marketing Strategies for iGaming? Affiliate marketing has always been a highly competitive industry. Our offerings to the iGaming industry, Affiliate Management Console (AMC) and Player Management Console (PMC), serve operators in monitoring, strengthening and. Our product is perfect for casino, poker, bingo, and sportsbook applications, as well as traditional lottery focused websites. 7th Mar, 2023. 1. Tip 2: Run Special Offers. Most marketers that are aware of click fraud are only concerned with safeguarding their programs. Chargeback abuse, CNP fraud, player collusion, and bonus abuse are some of the most common types of fraud affecting online gambling. Starting an affiliate network – don’t miss the entire full guide:Of course, a microniche in combination with SEO and affiliate marketing also has its drawbacks. Use your imagination to connect various topics. How To Analyze & Improve GGR and NGR + Top Casino KPIs. 9 November, 2023. The customer needs to purchase for an affiliate to get paid. We develop and support the RightPrice software. Overall, partner marketing is important for. We develop and support the RightPrice software. 2. iGaming November 2, 2023. When fraud analysts talk about gambling fraud, we refer to every and any unlawful or detrimental practice or scheme carried out by professional or amateur fraudsters in order to extract funds, bonuses, or other benefits from the online gambling company – and/or facilitate other fraud. With the iGaming affiliate industry growing rapidly each year, the threat of scams and fraudulent activity also continues to loom. In early 2019, an individual in Nevada somehow managed to trick the online Hard Rock Casino site into thinking they were based in New Jersey. Although some influencers might want an ‘activation fee,’ you can always offer other compensation, like increased affiliate commission, special discount, or free stuff. iGaming is one of the most profitable industries on the web. This kind of identity fraud is a threat to the iGaming industry as it raises few red flags, even with the most stringent compliance and due diligence processes. iGaming November 3, 2023. In this blog, we’ll see why iGaming affiliate marketing fraud happens, how much it affects an iGaming platform and how can we prevent it. One dashboard to record it all. Here are top tools and how can they help you with your marketing efforts: Tool Name. Combine your mobile and web attribution in one Dashboard. Tip 5: Plan Your Strategy. Providing valuable content. MAP refers to the number of unique players who log in and place a wager at least once within a. There are many different forms of iGaming affiliate fraud, such as using bot traffic, stolen customer information, redirected traffic, cookie stuffing, and many others, all. content hub. 5/5. The Ultimate Guide to Casino Affiliate Management in 2024. Elizabeth Sramek. By phone: Greater Toronto Area: 416 326-8283 Toll-free: 1 833 55-iGame / 1 833 554-4263Look no further than 12BET's latest promotion, which offers insane profits of up to 50% commission and the chance to earn up to $2,000 extra cash on top of the m. They can also use AI to generate content for their blogs, websites, social media sites, and emails. The commission system appears to be successful. Build your site. encouragement, motivation, events/promotions creation. Jelly Entertainment is an iGaming Supplier involved with Casino Software. Step 3: Analyze and Score the Behaviour. Cookies have been an important part of the internet since the mid-1990s, but some examples of this technology may soon fade into internet history. Cookie stuffing is a type of affiliate. You offer zero value in your content. Here’s how your IP address geolocation service can evolve. You can easily do it using the Scaleo affiliate marketing software . Regularly monitor your affiliate program’s performance and track the number of conversions generated. But there are pros and cons to each duration and timing. However, the success of an affiliate program depends on how well it is managed and optimized in terms of the commercials it offers to their affiliate partners. Affiliate marketing is an advertising model where a company pays compensation to third party publishers to generate traffic or leads to the company’s products and services. Affiliate Fraud – When Marketing Backfires Another issue with bonus incentives is that it makes it easier for fraudsters to direct, or control traffic for affiliate fraud. Also, marketers can make an ad hoc study using its built-in analytics and re-posting framework. Download the Guide. This relates to CPA Fraud; more so than Revenue Share Fraud. Look at the data and identify the best placements to convert and create a new whitelist campaign with only specific traffic segments. Being affiliate marketing software providers who also share a passion for gaming, we strive to remain at the forefront of the latest tech innovations, game launches, and industry movements. There are two main methods to calculate LTV in the context of iGaming affiliate programs. However, most traffic providers haven’t been able to provide a decent long-term solution for optimizing click quality. Products and Services. Paid search traffic and traffic boosting. The revenue generated by their sales will profit the link owner as well. 15 hours ago · On top of this, operators will pay an extra $340 per qualified person and $275 per UBO. people keep their interest and annually increase the popularity of iGaming. For. How Bonus Abuse Fraud Works in iGaming By default, most systems are weak on detecting whether or not a single person has multiple accounts. This comprehensive course gives affiliate managers the knowledge, tools and skills needed to succeed in their role. 2. Some people utilize it on their review sites so that they can still earn a commission even if the visitor does not click on their link. The variety of affiliate marketing fraud schemes and mechanisms has naturally triggered some countermeasures. We have accomplished this by introducing our own brand of certification. Casino City Press. You can read our blog on iGaming Affiliate Marketing Frauds for more reference. Fraudulent signups with affiliate IDs come to 12. Affiliate marketing software’s open source options can be tempting. Affiverse. Revenue share, also known as Rev share, is a long-term model in sports betting in which the sportsbook affiliate marketer earns a commission on the net profits earned by the business through the referred punter. iMonetizeIt is 🏆 the leading iGaming Affiliate Network that helps you monetize your traffic and increase your revenue. Being able to continuously track transactions, as well as analyze user data, AI can quickly identify and mitigate malicious activity before any damage is done. iGaming Fraud Stats 2023. 5 Affiliate Marketing Scams to Look Out for as a Company. Having a clearly visualized overview of your campaigns, performance, statistics, visitor numbers, and invoices allow you to constantly optimize your campaign and increase ROI . FREE TRIAL. Sign up for affiliate programs and get approved. Google Ad Hijacking. Another informative article from AffPapa🙌Many affiliate marketers are aware of click fraud possibility. Affiliate managers can detect any suspicious affiliate traffic right away with the help of a real-time data feed. iGaming November 2, 2023. Methods to Calculate Customer Lifetime Value in iGaming Affiliate Programs. Digital transformation will mean the employment of artificial intelligence that allows better personalization of the customer experience. Scaleo is a powerful affiliate commission tracking software that goes beyond simple tracking, it’s also a complete commission payment software with affiliate and lead management built-in. It can be quickly set up and incorporated into Magento stores via API and offers an easy-to-use. Implementing Campaign Attribution Models in Your Affiliate Program. Elizabeth is a Senior Content Manager at Scaleo. Analyzing Monthly Active Players. Conclusion: iGaming Affiliate Marketing’s Future. Protecting an affiliate channel from fraud. Create a whitelist of your own. Reduce the probability of affiliate fraud when the affiliate has referred himself on wants to cash out the payout. Roughly speaking, to make sales as an affiliate, you must send real clients to your offers. One of the most effective and up-to-date tools in iGaming affiliate marketing is the Anti-Fraud Intelligence developed by PartnerMatrix. Visionary iGaming offers three core business models. For example, you could look into links between sports and slots or art and casino games – anything that piques your and your audience’s interest. iGaming Affiliate Fraud: How to Detect, Prevent & Stop it in 2024?. This data can be used to optimize campaigns and maximize ROI. The iGaming business has become more complex and has evolved into a multi-billion dollar industry. This is particularly important in the iGaming industry, where transactions involve large amounts of money. iGaming and gambling affiliate fraud includes any deceitful action taken by a. iGaming affiliate fraud can have a number of negative consequences for operators, with one of the most obvious ones being a worse-performing promotional campaign for the same cost. Igaming includes sports betting, online casinos, online poker, esports betting, horse racing wagering and ilottery. You don’t need to have any previous knowledge or experience in. iGaming Affiliate Fraud: How to Detect, Prevent & Stop it in 2024? iGaming November 6, 2023. However, unscrupulous fraudsters can set up wrong expectations and send bad quality traffic that eats away at marketing budgets with very low ROI. And with operators vying for market share in what can often be a hardcore head-to-head, pretty much all bonuses have positive value for punters. Anahit Hovhannisyan’s Post Anahit Hovhannisyan Head of Marketing at AffPapa 1mo"I am grateful for the opportunity to work in the exciting and dynamic world of iGaming, where my passion for delivering exceptional gaming experiences has allowed me to develop skills in building strong player relationships, ensuring fair play, and take your business to new level. Get the quotation. Vasilii Gamov, chief marketing officer at RichAds, highlights the importance of iGaming promotion methods. Its robust set of features, such. For additional information, please see our blog post on how to prevent iGaming affiliate marketing scams. Under this license and through its operation center in Portland, Oregon, US Off-Track accepts pari-mutuel wagers on the nation's premiere thoroughbred, harness and greyhound racetracks via. Leveraging Social Media for iGaming Affiliate Success. To commit fraud, an affiliate specialist registers and asks for acquaintances to do the same. A weak system or […]1. The best practices for iGaming partners include: Building a strong personal brand. iGaming Affiliate Fraud: How to Detect, Prevent & Stop it in 2024? iGaming November 6, 2023. Respectively, the more organic traffic you get and at the end of this chain, the more you earn. Using clean links lends confidence to your business and assures visitors that it is safe to click on your material. To have just an idea of its potential, we have the example of a single affiliate media group that reached €106 million in revenue in 2020 from its casino, sports and financial services channels. Speak to an expert at Trackier to see how we can help you make impactful campaigns! REQUEST DEMO. The levels operate independently from one another, and each is designed to detect a specific type of behaviour. Cost-effective: Affiliate marketing eliminates the need for major investments in advertising or physical stores, allowing businesses to save money while achieving their goals. Ever since social media earned enormous popularity, the iGaming industry has started to rely heavily on the power of influencer marketing. iGaming November 3, 2023. Getting traffic is one of the most difficult obstacles people face while trying to make money with affiliate marketing. It is a partnership where the casino operator repeatedly pays a percentage of their revenue to the partner for every client they have referred. Look at the data and identify the best placements to convert and create a new whitelist campaign with only specific traffic segments. The global online gambling marketing stood at $81. LTV measures the total income a customer can generate for a casino website during their entire engagement with the site. It’s now time to see how they act. Affiliate Marketing Insider October 29, 2023. URL Hijacking. iGaming October 31, 2023. With strong brands on board we have quickly established our position among top software providers. Dear All, Due to another big group of fraudulent affiliates abusing our CPA model, VIP Profits has decided to no longer offer CPA as a regular commission option. This may involve setting up: tracking pixels; using. [email protected] fraud; affiliate fraud; synthetic ID fraud; bot farming. Good luck! Last Updated on November 9, 2020. 50 – $20 per CPA offer, but it may depend on your niche, brand popularity, and other factors that we will discuss further. iGaming Affiliate Fraud: How to Detect, Prevent & Stop it in 2024? November 7, 2023. Worse yet, players move onto competing platforms. Most commonly affiliates are highly experienced and knowledgeable professionals that know the business quite well from both sides. In order to promote offers, services, raise awareness, and so on, marketers write sales scripts and include hyperlinks in emails as call-to-actions. Botsphere was formed in 2005 by the founders of Oddschecker, the inventors of odds comparison. How Does iGaming Affiliate Marketing Work? Types of Affiliates in the iGaming Industry; How Profitable is iGaming Affiliate Marketing? Choosing The Right. The system has a modular structure, allowing each module to specialize and protect from certain threats. Essentially, this type of commission is a way to drive big traffic to a new website and an affiliate gets rewards for every click to the site. Blog posts about the iGaming business can provide you with the latest news and insights. 2. Postback URL tracking is a privacy-friendly tracking method. How to Avoid Affiliate Marketing Scams as an Affiliate Marketer. Building strong relationships with affiliates is crucial for success in the iGaming industry. One dashboard to record it all. 8. For example, instead of linking to the advertiser’s homepage, you could create a deep link to a specific. 3 – Guest posts on other’s blogs. iGaming November 3, 2023. The method is the same, and the goal allegedly more innocent. Botsphere's RightPrice product has been enthusiastically adopted by leading bookmakers. iGaming affiliates bring traffic directly to your online casino. 3 Ways to Detect Affiliate Fraud Monitor the Traffic. PartnerMatrix affiliate software gives full control over your online and offline marketing channel and strategy. 7% of all online gambling traffic appears to come. Top 10 Affiliate Marketing Tools That Will Transform Your Business. To counter the various scamming mechanisms in affiliate marketing, PartnerMatrix has developed an anti-fraud tool able to detect multiple levels of fraud, thus helping operators effectively fight unfair practices. As an iGaming website with affiliate partners, you can take the following steps to protect yourself from cyber attacks and fraud online: Strong security measures: Use encryption for sensitive data, employ two-factor authentication, and regularly update software and systems to address known vulnerabilities. Add Betting Affiliate Software. is the #1 platform for a variety of software products and solutions catering to online businesses across markets and verticals. Affiliate fraud: because iGaming sites are restricted in the ways they can market their companies, they often rely on affiliates. What you need is a tremendous amount of high-quality, free targeted traffic. 5 Valuable Skills All iGaming Affiliate Managers Need to Have. 4Stop provides global KYC, compliance and anti–fraud solutions. Click frauds, including bot clicks, someone paid to click. It is also a source of entertainment and sometimes, serious income. Set reasonable deadlines – give yourself and your affiliates reasonable deadlines so that payments can be processed promptly. A browser that prevents the cookie from being dropped limits the ability to track and attribute the user’s action to a certain publisher. To counter the various scamming mechanisms in affiliate marketing, PartnerMatrix has developed an anti-fraud tool able to detect multiple levels of fraud, thus helping operators effectively fight unfair practices. This will include everything from delaying partners’ payments to paying them less than what was agreed upon in the contract or even not paying affiliates at all. Best Partner Marketing Strategies for iGaming in 2024. Make sure your blog posts are information-rich and optimized for conversions. e. Therefore, it is vital to recognize the first signs of affiliate fraud and take measures to prevent it in the future. Or simply drives bot traffic. The good news is, however, that many people already use YouTube, so simply being on the web with well-optimized. Marketers, merchants, and advertisers must realize that deliberate click fraud is now part of all the e-commerce sales channels and a massive threat to merchants. Tip 4: Make Gift Ideas Suggestions. 3 – Brand consideration. In affiliate marketing, when you deal with an Offer in the advertising funnel, a piece of information is passed from one phase to the next. This formula completely prevents affiliate fraud and, because of this, they are able to make. You do not build an email list. Gzira, Malta. ; To launch an affiliate marketing program, you don’t need starting capital. In-person casino scams typically involve. Create a whitelist of your own. MailChimp is one of the best affiliate marketing tools that allows you to build newsletters, set up drip campaigns, manage subscriber accounts, monitor email opens, and integrate social networking. The affiliate link includes and saves the affiliate’s ID or username, allowing the affiliate to be credited for traffic provided to the advertiser’s website. 2022 is finally here and with that Income Access is heading into its historic 20 th year in the iGaming industry. Add Betting Affiliate Software. Referral fraud takes two main forms: Bad affiliate partners send bad users, unwitting visitors, or junk traffic toward your site to trigger the rewards. A media buyer also negotiates with publishers for ad inventory, monitors budgets, and optimizes advertising to maximize campaign effectiveness. Braintree. 2 billion do it at least once a year. 4 Ways to Stop iGaming Affiliate Fraud #1: Monitor the Traffic. Affiliate fraud: Deceitful action taken by a third party to derive personal benefit from marketing techniques such as pay-per-lead (PPL) or pay-per-click (PPC). Methods to Calculate Customer Lifetime Value in iGaming Affiliate Programs. AffPapa, the ultimate directory for iGaming affiliates and. In 2022, 24 iGaming platforms have already received fines totalling £48m in the UK alone. It’s important to target your audience and not just get traffic from random locations when it comes to affiliate marketing. Finally, licensed iGaming companies will be expected to pay a gaming contribution of $26,500 to the CGA. suppliersWith the acquisition of Wedge, Playmaker is evolving from a pure digital sports media business to also becoming a leading affiliate for the newly regulating iGaming industry across the U. Therefore, the internet is the best. Revenue Share (RevShare) is a popular model used in the iGaming business, which involves splitting the revenue generated by an online casino or sportsbook with its affiliates. Levon Nikogosyan, CEO of PartnerMatrix, noted: Scams in the iGaming industry are more common than in other online affiliate marketing verticals. The levels operate independently from one another, and each is designed to detect a specific type of behaviour. Its portfolio of technology products and services is shaping the future of the iGaming industry by delivering the innovations that operators are looking for. Net 15 – when the affiliate is eligible to withdraw his earnings at the end of the month, he will receive his payout on the 15th of next month. With real-time statistics, affiliate managers can spot any questionable affiliate traffic immediately. Affiliate media buying has become a mainstream money-making model for many affiliates. Scaleo is an affiliate marketing company that works with networks and vendors of all sizes to set up marketing programs for their affiliates. In many ways, affiliate fraud can be much more harmful to a business than other types. 1 – Out-of-the-market. Security and Fraud; Trade Shows and Conferences;Affiliate programs offer a cost-effective way to promote iGaming brands and drive traffic and niche customers to their websites. Affiliate program communities and forums. The most common reasons it’s used are: Fake reviews/feedback: It’s so easy to create an email address or social media profile, that many people. What you need is a tremendous amount of high-quality, free targeted traffic. Here’s to pushing boundaries, achieving more milestones, and redefining affiliate marketing excellence! 🥂. To manage offer caps effectively, you should: 1. 2 – Affiliate incentives. Using their recruitment tools to send out pending offers, their email follow-ups are a great way to build a program with affiliates in your niche. A leading software provider for sportsbook platforms, projected in the B2B and B2C business. Set reasonable deadlines – give yourself and your affiliates reasonable deadlines so that payments can be processed promptly. The age limit is one of the most universally accepted regulations in the world of iGaming. InplayMatrix Sportsbook platform empowers Sportsbook Operators with effectiveness, efficiency and. In this article, we’ll look at 9 different affiliate marketing commission models, including pay-per-sale, pay-per-lead, pay-per-click, pay-per-impression, two-tier commission, recurring. People logically trust websites from top positions, so you are motivated to do your best to reach them. iGaming. Example: Assume you have earned $400 in commission from 1,000 clicks on an affiliate link. Revenue Sharing (RevShare) for iGaming Affiliate Programs – Full Guide. It’s important to target your audience and not just get traffic from random locations when it comes to affiliate marketing. This improves the appeal of your links and increases your click-through rate (CTR). Use your imagination to connect various topics. That means around 1. Similarly, SEON’s research shows “that fraud rates are lower across affiliate sign-ups, with fraudulent signups with affiliate IDs coming to 12. Affiliate fraud: Whereby fraudsters create fake accounts to boost their numbers of CPAs (cost per acquisition) and CPLs (cost per lead). Scaleo – Affiliate Software for Magento. Running affiliate offers on popup traffic is completely another ballgame that. Tons of insightful data from mobile and web attribution. 2. To commit fraud, an affiliate specialist registers and asks for acquaintances to do the same. iGaming Affiliate Fraud: How to Detect, Prevent & Stop it in 2024? November 7, 2023. Affiliate management program – Conclusion. Across the EU, the minimum legal age to participate in online gambling typically ranges from 18 to 21. 1. Unlike B2C affiliate marketing programs, B2B affiliate marketing programs have a unique twist. 1. September 11, 2023. In some situations, they succeed in withdrawing cash from casinos using fraud schemes and malicious software. . Companies engaged in affiliate marketing must have a robust strategy for identifying and preventing affiliate fraud. iGaming November 2, 2023. Fraudulent behaviors are far less likely to go unreported or to be concealed. There’s no shortage of options here, from malicious browser extensions or fake links hidden under your browser text and. EPC is the average commission earned per click on your affiliate links. Generally, white label affiliate marketing solutions are ready-to-use and fully ready for dozens of popular integrations, making it easy. Simon Colmenares. Multi accounting creates different problems depending on the site platform or service it is targeted at as it can lead to both abuse and reputational damages. The last aspect will be the most important for us in this article. Elizabeth Sramek. You need to be able to track and measure the impact of each touchpoint in the customer journey. In this blog post, we will look at the different types of iGaming. Generating potential leads/prospects and converting them into customers. The operational phase covers the following areas: Tracking and analysing affiliate performance regularly. Make a list of topics that are relevant to your company and your audience, and then branch out from there. Similarly, the research shows that fraud rates are lower across affiliate sign-ups, with fraudulent signups with affiliate IDs coming to 12. However, most traffic providers haven’t been able to provide a decent long-term solution for optimizing click quality. When it comes to online gambling, a UK study concludes that 17% of the population gambles online, resulting in £5. You have three potential choices. iGaming platforms that experience high fraud levels and numerous chargeback disputes earn unreliable reputations with banks and processors. TYPES OF IGAMING FRAUD When it comes to the variety and breadth of attacks, iGaming fraud is quite exceptional. Consider using colorful buttons, clear call-to-actions, and proper keyword optimization. Fraud Shields Multi-Layer Protection for Campaigns; iGAMING PLATFORM. Rhode Island. ”. Through one API, access 400+ KYC data sources to obtain. Affiliate Fraud Address by iovation Tomorrow at AAC Primer on what to do to avoid dangers of affiliate fraud. These include: MULTI ACCOUNTING 10 7 GAME. Make sure your system allows you to log. I-Gaming Legal Counsel. Our services encompass a broad offering from front-end user interface through to odds compiling, customer intelligence and risk management, built on an in-house developed. Optimization of Affiliate Channels. Affiliate Program Software. PartnerMatrix CEO Levon Nikoghosyan explains how the company’s affiliate marketing software platform can help affiliates and operators steer clear of fraud. Featured Programs. PPC (pay per click): Malicious affiliates will send traffic toward your site without the users’ consent. While iGaming affiliate fraud is much more prevalent in the industry, operators can act in malicious and illegitimate ways as well. A competition, giveaway, or special bonus for top affiliates – all this can motivate affiliates more. AFFILIATE FRAUD Another area where marketing spends can backfire against casinos: affiliate fraud. Mobile ad fraud is a more complex animal than general ad fraud—mostly because of the challenge in attributing the source of a particular fraudulent click. 6 billion people worldwide gamble and 4. Each platform has its own process for implementing the code, so choose the one that best fits your needs. Most iGaming operators offer affiliate programs and bonuses that could be abused through the creation of multiple accounts. View more. 3. Prevent & Stop iGaming Affiliate Fraud? October 18, 2023. The EPC would be $400 / 1,000 = $0. “23% of businesses see synthetic identity fraud as the most prevalent fraud scheme in their industry”Solution: Whenever contracting with an affiliate, the operator should add terms on the partner's use of the affiliate network, including sub-affiliates. Your existing marketing team must learn how to use the technology. This is an all-encompassing course that provides a broad overview of the payments processing industry including its main features, issues and trends. By being a profitable industry, online gaming is risky and prone to cheating. Tip 6: Create A Sense Of Urgency. Teaming up with other blogs in your niche can increase your website traffic. How to Avoid iGaming Affiliate Fraud as an Operator. Fake Leads.